Our design process is divided into steps
With the purpose of creating customers, not just visitors
01. Project Discovery
We get started by familiarizing ourselves with the client's business, their competitors, their current website and pain-points.
A kick-off meeting with stakeholders helps us to understand the client's goals and business processes.
Tools like Hotjar and Google Analytics give us data-driven insights to customize UX for the client's needs while maintaining best practices for the chosen platform.
02. User Experience and Wireframes
User experience is the first priority of an online storefront, so we focus a lot of attention on it.
Functionality, informational structure, element positioning and navigation flow all come into play before any detailed design choices are made. The development of simple monochrome wireframes allows us to discuss UX ideas with the client and quickly modify the concepts.
03. User Interface Design
Once wireframes are approved by the client, their concepts are expanded into fully-detailed designs aligned with the client's brand and marketing goals.
The discovery process culminates in an interactive presentation that simulates a user's journey through the website.
04. Pre-launch Quality Analysis
We make sure that all pages look good and consistent, even those that were not designed in the previous phase. This phase is important as we check multiple browser and system combinations so the best user experience is offered on every page.
05. Post-launch care
Our job isn't done when we launch the site. We do an extensive analyse of your newly developed site to track user interactions and conversions.